Sujay Shrivastava

Senior Consultant – Automotive Strategy & International Business
Tins Consultancy

With over three decades of deep-rooted expertise in the tyres, automobiles, and auto accessories sector, Sujay is a seasoned strategist and a transformational leader. His experience spans across dynamic domestic and international markets including India, the Middle East, Turkey, Iran, and Africa—making him a true global professional in the automotive arena.
Sujay brings a unique blend of strategic foresight, operational excellence, and people-centric leadership. His career journey has been defined by consistently driving sustainable business growth, penetrating new markets, optimizing operational costs, and building high-performing teams.

Areas of Expertise:
• Sales, Marketing & Business Development
• International Trade & Business
• Team Building & Leadership
• Strategic Business Planning
• Market Research & Market Penetration
• Product & Client Management
• Channel & Distribution Management
• Training & Development
Track Record of Excellence:
Sujay’s leadership has led to remarkable achievements such as being awarded Apollo Tyres’ Best State Manager for both Punjab and Rajasthan. He played a pivotal role in setting up Apollo Tyres’ Middle East office in Dubai, solidifying the brand’s international footprint.
An academic achiever, he holds a PGDBM and has completed the prestigious EPBM from IIM Calcutta. His commitment to leadership development is reflected in his selection for the Apollo Leadership Development Program (ALDP) at IIM Bangalore.

Beyond the Boardroom:
Sujay is not just a business leader but also a well-rounded individual. A passionate cook, an avid reader, and a dedicated sports enthusiast, he follows cricket, tennis, and hockey with zeal. An amateur hiker and mountaineer, he proudly summited Mt. Kilimanjaro in 2019—a testament to his resilience and spirit of adventure.